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Call of Duty: Modern Warfare 2: Force Recon (Glu Mobile, 2009), Call of Duty: Zombies (Ideaworks, 2009), and Call of Duty: Strike Team (The Blast Furnace, 2013) were all attempts to bring the FPS experience to mobile. Activision continually struggled to launch any of their IPs on mobile, especially Call of Duty. This brings us to Activision and Call of Duty.

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TiMi paid the price for taking artistic license when porting the PUBG franchise to mobile - a lesson that would stick with them as they moved to their next major project. Exhilarating Battlefield (LightspeedвЂ™s game) became PUBG Mobile following a successful soft launch in Canada, while Army Attack was limited to distribution in the Asia market only. As Tencent considered the next steps on remedying their monetization issues in China, they took a surprise step by soft-launching globally the more вЂњfaithfulвЂќ PUBG mobile title - Exhilarating Battlefield - with no warning in March 2018. In an interesting twist of fate, Chinese regulators prohibited Tencent from monetizing either game for fear of stoking gaming addiction in children (funny enough this was brought on by TiMiвЂ™s Honor of KingвЂ™s impact on the Chinese market).

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TiMi differentiated Army Attack by including aerial and naval combat (neither of which are hallmarks of the franchise) and was generally considered less realistic/more arcade-inspired by critics.Д«oth titles were released for Android and iOS on February 9, 2018, in China.

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PUBG: Exhilarating Battlefield was intended to be a close recreation of PUBGвЂ™s PC experience. The title (known as Arena of Valor in the west) grossed over $1.9 billion in 2018, making it the highest-earning mobile game of 2018. While this wasnвЂ™t a direct port of League of Legends, it was a very close replica and enough to give TiMi credit for porting the title to mobile successfully. Instead, TiMi Studios released a MOBA called Wangzhe Rongyao (Honor of Kings in English) in November 2015. Riot declined, claiming that the gameplay and functionality of LoL couldnвЂ™t be replicated on a smartphone. Tencent asked Riot to create a mobile version of their landmark MOBA title League of Legends in 2015. TiMiвЂ™s first major project was a title that their parent company, Tencent, had asked Riot Games to create. The following year, Jade Studio merged with 2 other studios in Chengdu and Shanghai to form TiMi Studios.

The studio then switched to developing content for mobile and created a pair of exclusive titles for ChinaвЂ™s WeChat social platform in 2013. QQ Speed was followed up by an MMORPG (The Legend of Dragon) in 2011 and an FPS (Assault Fire) in 2012. The title became immensely popular (it still is today) and put Jade on the map. At that time, Shenzhen-based Jade Studios created a massively multiplayer PC racing title for the Chinese market called QQ Speed. To tell the story of Call of Duty Mobile, you have to start all the way back in 2008. The Long and Winding Road to COD: MobileвЂ™s Launch To understand that, you have to understand the developers of Call of Duty. So is COD Mobile dead? Can it ever monetize? Or will it turnaround? The gameвЂ™s RPI curve has flattened only a little over a month post-launch.

In summary, Call of Duty Mobile has had tremendous success with attracting and retaining players but has faltered with monetization out of the gate.

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